I love crafty people (obviously). And I love crafts-based businesses (obviously). But man oh man, as a writer and marketing professional, I see so much missed opportunity out there! The biggest missed opportunity? The "About" page. Your "About" page is your chance to show why your company/service/product stands out.
It's a chance to tell your story.
That matters, because in today's story-based economy, people care--not just about WHAT you do. But about WHY you do it.
I know this because my main business is storytelling. I help people build brand stories. In the past few years, I've seen how much people struggle to write their "About" pages (sometimes called "Our Story" or "Company History" or something similar) for their business and book web sites.
That's why I'm doing a teleclass this Thursday (Sept. 6) at 2:00 EST (totally free) all about how to craft better "About" pages. Hop on over to my main business site, right here, and you can read about it and sign up.
Here's that link again to share: http://judiketteler.com/teleclass-what-are-you-about-anyway
Hope you can make it!
It's a chance to tell your story.
That matters, because in today's story-based economy, people care--not just about WHAT you do. But about WHY you do it.
I know this because my main business is storytelling. I help people build brand stories. In the past few years, I've seen how much people struggle to write their "About" pages (sometimes called "Our Story" or "Company History" or something similar) for their business and book web sites.
That's why I'm doing a teleclass this Thursday (Sept. 6) at 2:00 EST (totally free) all about how to craft better "About" pages. Hop on over to my main business site, right here, and you can read about it and sign up.
Here's that link again to share: http://judiketteler.com/teleclass-what-are-you-about-anyway
Hope you can make it!
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